25 Ways To Add Quality Content To Your Website - Part
By Robin Nobles
We've known for a long time that quality matters to Google. In a
post Senior Google Engineer Matt Cutts made to his blog (www.mattcutts.com/blog/google-press-day-2006/),
"quality" was mentioned several times as being important to Google. Quality
matters when it comes to content, and it matters when it comes to
However, building content and links doesn't have to be painful.
Web site owners tend to think of content in a very limited way.
open up our creative minds and think of all sorts of ways of adding quality
content to a Web site.
A few things to remember:
- You're only
confined by the boundaries you set for yourself and your Web site. Allow
yourself to think in a totally different way than you've thought
- Your Web site content should
be written for your buying customers . . . not for you. Your Web site
content should not be written for
the search engines. The search engines are not your target audience.
of the overall picture of your site, as if it were a living, breathing
After all, Web sites should continue to grow on a constant basis and never
stale or stagnant.
Let's Get into the
Fun Stuff: Quality Content for Your Target Audience
calendar of events. This is ideal for sites like
real estate sites to show upcoming open houses; book stores
upcoming book signings or writers' meetings; collectors' sites
to show meetings across the country, etc. Be sure to allow visitors
in their own event to be
posted to the calendar.
- Maps. Consider real estate
sites, hunting or fishing sites, camping sites, hotels, or any outdoor
for maps. Be sure to add content at the bottom of the map that describes
outlines its purpose as it relates to your site.
is perfect for products or services you're selling
where customers can write in and discuss how this particular
product or service helped
them. These could turn out to be mini articles, or use them
from your customers. You
could set up a special place where past customers could post
entries on your site. This is ideal for vacation sites, recreational
sites, photography studios, etc. How could you use this idea
on a Halloween site? On a flower site?
coloring sheets. Use your imagination here.
If you set up some coloring sheets about your
property, kids could color those sheets and post them online
trip in their
own special online area. After the trip, their parents
could post pictures and
journal of their trip. This is their "Web site" about their
trip, all hosted on your site as a perk for booking through
site. What are they going
to do with this information? They're going to tell their
friends, Grandma and Grandpa, Aunt Edna, etc. They're going
to link to it. You can use this perk as part of your USP
Proposition) when differentiating yourself from
your competition. You'll be building one-way links from
your past customers, plus visibility for future customers.
situation. You'll think
of many ways of adding coloring sheets (or similar creative
activities for kids) to your
site, if your site is the type that would work for kids.
or forums certainly
add fresh content to a site.
or new pages of interest to
your target audience. Write new content on a regular basis once
or twice a week should be your goal.
expert Q&A on
the main page of your site. Get an expert to answer
questions, and post one question/answer a week (or a day whatever
you can handle) on the main page of your site. Have past Q&A's
in a searchable archive on your site.
reviews. If your
industry has products or software
to review, consider writing candid reviews of those
reviews on your Web site as well as publish them
in a few of the online publications.
Readers are always interested in totally candid
reviews, where the writer lists the positive as well as the
of a product.
landscaping business, how could you use this idea?
What products do you, as an expert, prefer to use, and why?
tips. If your product or service lends itself
to short tips, write up a series
and publish them on your Web site. Send them
out in your newsletter.
they use the product. Offer a discount off additional
products if they submit tips.
- FAQ's. FAQ's
are content content
that your target audience wants to know. As
you get questions from
your readers, add additional Q&A's to your FAQ's to keep them
guides. People love "how
to" guides. If you sell online
plumbing parts, why not have a "how
guide on installing a new toilet? Make it easy on your customers, and
come back to you again and again. Create a series of "how to" guides. Become
Toilet Guy on the Net". May not sound too glamorous, but if you're highly
visible on the Net and are converting traffic to
sales, you can afford to be glamorous
OFF the Net!
(Continued in Part 2)
About the Author: