19 Rules For Writing Killer Headlines
Lok © 2006
The following are 19 rules you can use to write headlines that
will reach out and force the prospect to read your website and sales
- Your headline must offer
something that your target market wants very badly.
- Your headline must include
something of self interest to the reader.
- If your product is new
or improved, say so in the headline.
- Do not just invoke curiosity
in your headline, you must also include something of interest
to the reader.
your headline. Always turn the negative into a positive statement.
headline should suggest a quick and easy way to
achieve the benefit(s) stated.
- Your headline should be believable.
what would make you buy your product, and then try to incorporate
that idea into your headline.
making your headline so short that you don't get the main point across.
clever headlines that makes the reader think "how clever." Cleverness
rarely gets people to read your web page or spend money.
headlines that sound dead, or like they should be
at the bottom of the statue like "To Serve Humanity
- Suggest in
your headline that your copy contains useful
and valuable information.
- Use your headline to reach
out and grab the reader's attention.
hard-to-grasp headlines that require the reader to think about
what you are saying.
trust your own reaction to your headlines. Instead, get the reaction of
you emphasize a word in your headline, make sure
that word means something and is important.
that large type words act as a stopper. They get people to stop and
choose the best
that will get the most attention.
let an artist or layout person decide which headline words to emphasize.
terms of color, contrasts and tones,
in terms of making
writing an ad that attracts the wrong people. Make sure your
headline attracts the people that are
in what you have
If you follow these
simple guidelines for writing your headline
copy, you will be more likely to have
a successful headline and
some time right now
look back over these guidelines.
Then, try to write your own headlines.
When you have a few that you think
run them by a friend. If that friend
asks to see the rest
About the Author:
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